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In 2006 Joda Joy Wunderlich was diagnosed with breast cancer. Her stylist, Josif Wittnik of Salon CTI, knew how hard it would be for her to lose her trademark strawberry blonde hair. He immediately leapt into action and was able to provide her with a realistic hair system (wig) that was undetectable. Joda was able to focus on her treatment privately, without the worry of being asked about her illness by strangers and casual acquaintances.
After Joda went into remission she and Josif would often talk about how the hair system had helped her through the toughest time in her young life. Insurance companies rarely cover the cost of wigs for cancer patients, deeming them “cosmetic;” however anyone who has gone through chemotherapy knows they are anything but. Realistic and comfortable wigs are very expensive. Josif and Joda dreamed of finding a way to provide other cancer patients the same gift—to look and feel like themselves again.
Then one day in mid-2011 their dreams seemed suddenly achievable! Josif and Paul Melchiori of Dream Tree Distribution were on an overseas trip and happened to mention Jodaʼs story to one of their business contacts. Together they worked out a deal to bring the cost of realistic wigs down to an achievable level, specifically for donation to cancer patients. Joy Rising was born!
THE JOY RISING PROJECT
JODA JOY WUNDERLICH
RANA MAE EISENHAUER